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The next article in our series of B2B eCommerce mistakes talks about undervaluing your product offering. Quality over quantity is key here - learn how the right eCommerce platform can help you improve product value and build an optimized product catalog.
B2B shopping has, traditionally, been slower to change than B2C. But don’t let this trend fool you. B2B buyers are embracing digital ordering like never before, and retailers need to ensure they’re providing the type of first-rate eCommerce experience that these savvy shoppers expect.
Product data quality on your eCommerce site is critical for SEO, on-site search, navigation, and the shopper experience. The product information available and its presentation strongly influence whether a shopper will buy or leave your website.
Last week we covered the common challenges faced in B2B order management. Here are the key requirements to solving those challenges around B2B OMS complexity.
The second rundown in our series of common B2B eCommerce mistakes involves product gaps. How can B2B companies set up their eCommerce storefronts to ensure that customers’ shopping experiences align with their expectations? Addressing product gaps through smarter eCommerce architecture is the answer.
When it comes to growing your company’s digital commerce presence, it really is all about creating better experiences. But what does that mean?
B2B eCommerce is growing fast, and it’s easy to get lost in the shuffle. With so many trends, platforms, and strategies out there, how can B2B sellers be sure they’re designing their storefronts the right way? In our experience, many of them struggle with the same issues – in this six-part series, we’ll outline each of these mistakes along with a plan for how to fix them.
So you’ve outgrown your eCommerce platform. Here’s what comes next.
2B eCommerce is on the ascent, as evidenced by digital sales overtaking manual for the first time in B2B history.