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What’s in a name? Well, quite a lot, it turns out, when it comes to product naming in your online store. Product names have an impact on SEO, on-site search and how effectively a shopper is drawn to a product when scanning a category page.
With B2B businesses typically being more traditional in their approach to harnessing digital technology, their content offering has been limited. But content can play a much bigger role in B2B commerce, making a huge difference in the customer experience.
Sajan Singh hadn’t played FIFA soccer on the Sony PlayStation in years. Upon playing the game with his colleagues in the after work hours he became apparent of the skill gap and responded by purchasing the latest iteration of the console.
Blossoming organizations come with their fair share of product data growing pains. Product catalogs and SKUs grow in size and complexity.
You probably have heard the phrase ‘product data cleansing’ in the past but may not know exactly what it means or why it is important for your organization to consider.
With growing complexity arises growing challenges faced by many B2B organizations when managing orders.
Subscription models in B2C businesses have been shown to be highly successful. B2B businesses also stand to profit off of subscription models in much the same way their B2C counterparts do. These models stand to boost revenue by making the ordering process simpler for your business and your business clients. Additionally, building a subscription model can be made easier by working with eCommerce experts like Ultra Commerce to design and implement a subscription solution that best fits your business.
In our ongoing conversations with partners, customers and prospects, we identify themes in their responses, or common objections to going ‘all in’ on digital commerce.