From Matt Boland, Global Director of Partner Development at Ultra Commerce
We recently hosted an exclusive ‘Open House’ for partners current and prospective around the 4 P’s of our fully integrated (Order, Product and Content Management + Marketplace) eCommerce platform. Below are answers to the questions we couldn’t get to at the live event.
Q: How do you feel about promo sites (i.e., similar to Fanatics)?
A: We are open to any business model or GTM for customers. Because we price by page view and orders, those are the metrics we use, so whatever the Business Model, we can accommodate with Pricing.
Q: Do you have some good examples of live eCommerce sites?
A: On the Commerce Platform we have 3 today. We have 25 clients on the Platform around the globe and are planning for an additional 25 by our Fiscal Year End in 2022…that is June 2022. Essentially, doubling by this time next year. We are planning two go-lives in May and will send updates to attendees with details.
While this event in its entirety is reserved for the Ultra Commerce partner community, we wanted to provide everyone with a peak behind the curtain from the Q&A session at the end of the webinar.
Q: What is your plan for expansion to India and SEA?
A: We have a Global Presence and are HQ’d in Sydney, so we are APAC / ANZ based, we have existing partnerships and are actively recruiting. We do not currently have a Seller based on the Continent today, our salesperson is based in Australia. We are looking for one there and will do so in the very near future. We will also consider alternative GTM strategies to grow our presence.
Q: Is there any work being done with regard to accessibility? Either native to the platform or via accessibility partners like Level Access, Deque, etc? ADA requirements.
A: Ultra Commerce customers have full control over the look & feel to adhere to the Web Content Accessibility Guidelines (WCAG) 2.1 standards (which meets ADA requirements.). We (or a partner) could bake the requirements into a set of compliant templates as a value add.
Q: What is your software technology stack of your commerce platform? Is there a way to extend the features via 3rd party or custom plugins?
A: Platform is built on the JAVA SPRING.
Q: To Matt’s point – “sell” and implement OMS, PIM, etc – to our “existing” customers. Can your OMS, PIM, etc be fairly easily integrated into a Magento or BigCommerce “commerce” implementation – or do you need the whole stack?
A: All the modules are purpose built to be decoupled and sold and integrated independent of one another. Most of our clients, on the OMS side have a different Commerce Platform. You license the stack, but you only use what you need…that is the disruption we are trying to bring. It is all REST API-enabled, all APIs are published, making our platform easy to integrate to any existing commerce (or other) solution.
In this video clip, Dave Crow (Chief Customer Officer at Ultra Commerce) and myself reiterate the disruptive, aggressive and most of all fair pricing model Ultra Commerce employs for partners and customers alike.
We want to learn more about your challenges around online selling. Drop us a line and we’ll chat.