From the Ultra Commerce Marketing Team,
Blossoming organizations come with their fair share of product data growing pains. Product catalogs and SKUs grow in size and complexity; channel variety grows leading to a greater need for one central source of ‘product truth’ that is automated and synchronized as you add new products. All this leads to the need for robust Product Information Management (PIM) to effectively manage all this.
But how does PIM fit into your existing digital commerce platform and, if you are in the discovery process, why is PIM as part of a fully integrated eCommerce solution so critical to the future success of your business?
Your organization is bursting with growth, requiring a more automated project management structure. If your existing system can’t handle your business’s inherent complexities then you may have already evaluated third party PIM solutions. However, PIM as part of a fully integrated digital commerce platform carries with it a number of benefits.
Let’s further analyze the tangible benefits to investing in a robust PIM solution:
- Process efficiency & productivity. Onboard products and brands to your online store with ease, significantly reducing the time spent manipulating product data while you grow your business.
- Improved customer satisfaction. Net promoter score (NPS) grows with basket sizes and transactions as your fully integrated PIM leads to increased customer lifetime value.
- Reduced returns. A natural byproduct of improved CX, satisfied customers purchasing from a single source of truth for all product info leads to happier customers and fewer returns, which can often be a costly aspect of doing business.
PIM: To stand alone or to fully integrate?
Now that you know the benefits of a robust PIM, why is PIM as part of a fully integrated digital commerce platform the ideal choice for your growing business?
PIM with Content Management System (CMS), Order Management System (OMS) and Marketplace all on one platform under one license leads to a cohesive user experience overall while allowing your organization to grow with your technology partner. No future headaches that go with upgrading with new coding requirements, or wondering if your new PIM will integrate effectively with your current digital commerce components.
PIM fits nicely in with Marketplace, ensuring all the vendors transacting on your platform have synchronized and consistent product information across all channels. PIM and OMS are also meant to function in unison, ensuring products are delivered on time, in full and as promised from point of purchase.
Why gamble with using disparate solutions or services for PIM, OMS and Marketplace? Put it all on one license, under one roof and with one technology partner to grow with you as you grow.
We want to learn more about your challenges around PIM. Drop us a line and we’ll chat.