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With limited investment budgets, B2B sellers need to be careful about which solutions they invest in. How can you be sure your commerce solutions generate an ROI for your trouble? In our view, companies can create alignment between their budgets and goals by honing in on 5 specific B2B eCommerce priorities.
The latest version introduces new key features and functionality to support marketers, developers and business teams in their efforts to build and launch modern storefronts. Many of the new features are focused on creating innovative customer experiences.
In previous posts we’ve covered the importance of Product Management and Marketplace as part of a fully integrated platform for your online selling.
From Matt Boland, Global Director of Partner Development at Ultra Commerce
eCommerce is moving fast. Yesterday’s innovative strategies are today’s best practices, and many companies are having a hard time keeping up. Headless commerce platforms offer a new way to structure your commerce experiences; one that’s flexible, adaptable, and perfectly capable of growing alongside your enterprise. Let’s look at headless in more detail and how it can help future-proof your company’s digital presence.
PIM systems have fast become an essential element of commerce, particularly for businesses with complex channel structures or those with several departments providing or working with product data through different business workflows.
What’s in a name? Well, quite a lot, it turns out, when it comes to product naming in your online store. Product names have an impact on SEO, on-site search and how effectively a shopper is drawn to a product when scanning a category page.
With B2B businesses typically being more traditional in their approach to harnessing digital technology, their content offering has been limited. But content can play a much bigger role in B2B commerce, making a huge difference in the customer experience.
Sajan Singh hadn’t played FIFA soccer on the Sony PlayStation in years. Upon playing the game with his colleagues in the after work hours he became apparent of the skill gap and responded by purchasing the latest iteration of the console.